DRINKS MADE DIFFERENT.
MADE DIFFERENT is the official blog of Porchies Grilled Lemonade.
Our original slogan and guiding statement for Porchies Grilled Lemonade is drinks made different. This statement has helped us navigate every decision as a company. It initially began as describing the process by which we created our beverages. As the first company to sell grilled beverages in the United States, we are alone in our category. It described very simply our point of differentiation in the marketplace.
As time progressed, we found drinks made different went on to not only describe our method of making drinks but our business philosophy – to stand out in the crowd and create unique experiences. MADE DIFFERENT is about expressing individuality and creativity. We hope to share groundbreaking recipes, tips, lessons, news, and much more through this platform. We hope you enjoy the ride.
- Ben & Gavin, Founders.
The article, “From Student to Start-Up” by Jason Meggyesy explores the journey of 4 student entrepreneurs at Miami University in Oxford, OH. Ben Boczulak & Gavin Clarke, Founders of Porchies Grilled Lemonade, recall the idea behind the company and the struggles of starting from zero. Read the article here. Porchies Grilled Lemonade is the leading……
In designing a name for our grilled lemonade brand, Porchies Grilled Lemonade, we thought up all the associations we felt with lemonade. A recurring thought over and over was the image of drinking lemonade on the front porch on a hot summer day. Although neither of us had done this activity it was in our……